Portal Profesional de Gestión Documental

Designs in multiple colors with Atlantic Zeiser in drupa

  • Publicado el 12 de Julio de 2016

The drupa 2016 exhibition marks a turning point for track & trace expert Atlantic Zeiser: “We clearly noted strongly increasing interest in finalizing pharmaceutical packaging and labels at the latest possible moment”, says Manfred Minich, CEO of Atlantic Zeiser, summarizing the exhibition. “More and more countries require serialization, and late stage customization of packaged pharmaceuticals is becoming increasingly urgent in view of continuously decreasing lot sizes. A large number of visitors therefore sought contact with us – many of them with specific project enquiries and investment plans.”

Presentations with topic “Serialization meets Late Stage Customization” done by Atlantic Zeiser experts at the “drupa touchpoint packaging” that was part of the Innovationsparks were very well attended. Visitors were also particularly interested in a veritable world debut at drupa exhibition. Atlantic Zeiser premiered a solution that allows users to print all information that varies by market, language, or product on flat or already-bonded cartons immediately in front of the packaging process in multiple colors, while simultaneously serializing the cartons during the same process step.

Thanks to the new OMEGA Pro DoD UV inkjet generation, the new DIGILINE Versa system is able to digitally print graphic and text elements as well as serialization codes in four or six colors to verify the complete layout by means of a A high-resolution camera system, and to reject it products if required. A high-resolution camera system verifies the complete layout and triggers ejection if required. Based on UV-curable inks, the resulting printing quality features high contrasts and is resistant to water, light, and wear. “The huge number of visitors throughout the exhibition and their questions, some of which were very in-depth, showed us that we premiered the DIGILINE Versa at exactly the right time.

 

Many visitors confirmed that this solution may very well be unique”, said Helmut Schneider, Product Group Manager Packaging at Atlantic Zeiser. The professional visitors also focused on the new DIGILINE Label Offline, which allows users to pre-produce and serialize (pharmaceutical) labels – fast, in abrasion-resistant quality, and with optimum process safety. This means that the serialization and the label dispensing processes can be separated both physically and in time. Pre-serialized labels can be produced in one centralized location for several packaging lines, or be outsourced to external label printers. Those who operate several packaging lines that do not consume more than 60m per minute label material can concentrate label printing with DIGILINE Label Offline system in an efficient and space saving way within the production process”, explains Michael Urso, Product Manager Pharma & Packaging Solutions at Atlantic Zeiser.

Both systems – DIGILINE Versa and DIGILINE Label Offline – feature the powerful Unique Code Software which ensures that codes are successfully generated, printed and stored with optimal process safety after camera verification, while related reports can be produced for downstream processes.

The Pharmaceutical and Packaging Solutions division of Atlantic Zeiser ranks among the leading suppliers of sophisticated individualization, serialization and track & trace solutions that efficiently and seamlessly monitor product movements, securely verify authenticity, and reliably protect against counterfeiters. Innovative digital printing uses drop-on-demand technology to create superior-quality labelling, coding and marking solutions – from primary packaging to late-stage customising in the pack printing segment.

Specifically for the pharmaceutical and cosmetic sectors, the division develops tailored systems to facilitate the reliable, legally compliant, cost-efficient and fast application of unique security features to individual and mass products. Atlantic Zeiser’s track & trace systems bring together the latest machine and printing technologies with intelligent and fully compatible software architecture. The company addresses the particular needs of the pharmaceutical industry with its MEDTRACKER serialization software, and offers BRANDTRACKER to support the sophisticated brand protection endeavours of the cosmetic segment. Elements of these database solutions are also available to packaging manufacturers and other suppliers to the pharmaceutical and cosmetic industries in the form of unique code software.

Atlantic Zeiser’s other division is Security Printing Systems, which supplies not only systems for personalizing ID cards, banking and credit cards, as well as gift and other customer loyalty cards, but also solutions for numbering banknotes in any currency, and serializing passports. Atlantic Zeiser has its head office in Emmingen in the German state of Baden-Württemberg, and oversees nine facilities worldwide as well as sales and service partners in around 50 countries.

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